&Aggrey & Clifford Active Launches

The full-service advertising agency, Aggrey & Clifford has found even more ways to branch out in service offerings for their clients. Using a revolutionary approach, the agency is now launching Aggrey & Clifford Active.

For years, the agency has made brands great throughout the country, but now they have the capacity to offer an innovative, different and better service combining seamless integration with the in-house above-the -line team along with their unique approach on below-the-line activations.

As the first agency in Tanzania with this full-service offering, Aggrey & Clifford is passionate about their commitment to the brands they represent, which will be even more evident in the activations offering. For this service, there will be dedicated teams who live and breathe the brand. These teams will be trained and allow for the client to have the opportunity to engage in the process to make their activations team the most informed and results-driven promoters of their brand.

Traditionally, reporting at activation events has been an imprecise endeavor with errors and delays, however, Aggrey & Clifford Active plans to make gathering results easier, better and more timely through cutting-edge technology. Clients will have the ability to quickly see results and the impact activations are making on their brand.

The agency is joined by the new Activations Director, Luke Smit, a seasoned sales and marketing expert in Tanzania. Mr. Smit knows what it is like to be a client on the ground during an activation event and is eager to translate these expectations into results.


Activations Director, Luke Smit

“In activations, often the promoters don’t fully grasp the brand or the product. They aren’t passionate about what they do and it shows. Aggrey & Clifford Active is going to change all that. Promoters will be well trained and will have excitement and understanding of the brand on a constant basis. They will be provided with expertise and support to get results for our clients,” Mr. Smit stated.

Rashid Tenga, Chief Executive Officer at Aggrey & Clifford said, “Aggrey & Clifford Active aims to keep the public’s mind on the client’s brand all the time and will be a huge advantage to clients that want more than one platform to market their product. As a company, we are always looking for ways to improve on what is out there. After thoroughly exploring the landscape and behavior of the Tanzanian consumer, it was clear that targeted, informed activations was the next concept to look into.”

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