Aggrey & Clifford is proud to be part of TDL’s launch of Fyfe’s Scotch Whisky in the Tanzanian market. As a global first, we joined in celebrating our earned stature as a people and as a country in the global arena of innovation and success.
Fyfe’s comes from the Scottish highlands in the district of Loch Lomond, the home of whisky. The golden liquid is a melody of passion and science, famously known as “usquebae” (Water of Life).
The event took place at the Serena Hotel Marquee, which was designed to take on a Scottish theme. The event’s theme started unfolding as guests arrived at the hotel. As they entered the venue through a panel walk way, they were greeted by ushers in kilts welcoming and encouraging them to “Go Beyond.”
Entertainment for the night included whisky tasting, good food and a fusion of Scottish Bagpipe music and the local band ‘No Strings Attached’.
Aggrey & Clifford is responsible for the local implementation of all ATL, BTL, Digital, Media and PR.
We wish Fyfe’s all the best and we are sure that they will take no time at all to “Go Beyond”.