Smile launched in the Ugandan market on June 6th, 2013. Aggrey & Clifford assisted in this market by bringing to life their brand vision ”To contribute positively towards the advancement of the continent by delivering super fast, high quality and reliable access to the Internet.”
The challenge in this market was the fact that it had much more discerning Internet users due to greater Internet penetration than the Tanzanian market. Aggrey & Clifford handled planning and coordination of the media and customer launch events at Emin Pasha. The agency was involved from the very beginning in the initial strategy development and subsequent implementation of ATL, BTL, Digital, and extensive post launch PR.