Aggrey & Clifford has been selected by the National Housing Corporation (NHC) to be the official marketing communications company, for the year 2012 – 2013. Henceforth, Aggrey & Clifford will be the marketing firm on record providing advertising, media management, public relations and digital marketing services to support NHC’s marketing communications objectives.
NHC is the biggest real estate company in Tanzania and one of the leading real estate companies in Eastern and Central Africa. Following the existing and increasing demand in housing, NHC has broadened its operations by focusing on rebalancing of its real estate portfolio so as to furnish a move from a predominantly real estate management business to real estate development, thus promoting home ownership. Led by a new management team under the stewardship of Director General, Mr. Nehemiah Mchechu, NHC has embarked on an aggressive strategy aiming at providing home ownership to high, middle and low-income clientele. With this hugely ambitious plan underway, NHC has appointed a marketing communications firm for the first time since its establishment in 1969.
Aggrey & Clifford will provide proactive and responsive input to NHC’s marketing strategies, which will facilitate the building of the NHC brand. “Our vision is to have a close and productive working relationship with NHC by investing a great deal of resources and energy to build the brand across all market segments” said Rashid Tenga, Aggrey & Clifford’s Managing Director. Through its clientele portfolio and projects handled in recent years, both in public and private sectors, Aggrey & Clifford has established its reputation as the go-to through-the-line marketing communications firm for companies that seek sustainable brand growth in the market.