Aggrey & Clifford has won the account for Gidani International, operating as Murhandziwa in Tanzania. This is the first time Gidani International will have a presence in Tanzania and it was decided that Aggrey & Clifford is perfectly situated to creatively assist them as they navigate this new frontier of launching Tanzania’s first National Lottery.
Gidani International, under the leadership of Professor Bongani Aug Khumalo, Chief Executive of Gidani (Proprietary) Limited, is the lottery leading turnkey lottery company on the African continent. Professor Khumalo is also the Vice-President of African Lotteries Association (ALA) of which Murhandziwa Limited will be a member, and will also obtain membership with the World Lotteries Association (WLA).
Gidani International, through its Tanzania registered licensed operating subsidiary, Murhandziwa Limited, brings in the best of breed skills, extensive experience, comprehensive knowledge and world-class innovations to the Tanzanian market. The Tanzanian National Lottery, Bahati Nasibu Ya Taifa, is poised to claim its place in the gaming and lottery industry as the second largest lottery in Africa, and one of the leaders worldwide during the first year of operation.
Aggrey & Clifford is uniquely positioned in the region as a full-service marketing communications agency, offering key services like strategy and planning, through-the-line creative, public relations, media planning and buying, activations and digital. With clients like Vodacom Tanzania, Tanzanian Breweries Limited (owned by SAB Miller) and Stanbic Bank, the company has vast experience building brands in a variety of sectors.
Professor Khumalo stated, “The reason we chose Aggrey & Clifford is clear. The agency proved that they have the right skillset and track record in the Tanzanian market to launch a brand of this magnitude. This is a market in which Aggrey & Clifford are market leaders, so their creativity and innovation will be critical to the success of our business in Tanzania.”
Rashid Tenga, Aggrey & Clifford’s Chief Executive Officer, said, “We believe the foundation of all effective creative work is strong local insight and sound strategy. The successes we‘ve achieved for our clients in this market has always been grounded in these fundamentals.” Mr. Tenga went on to say, “We are thrilled at the prospect of not only creating a National Lottery brand, but helping Murhanziwa define a category.” Gidani International, through Murhandziwa, begins work with Aggrey & Clifford in Tanzania this year.