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&Vodacom to invest more in local insight

 

 

Vodacom

 

 

Following a long pitch process, Vodacom Tanzania awarded its advertising contract to Aggrey & Clifford. The agency will be particularly involved in consulting on local market insights as well as assisting with communication strategy.

“Any Telco brand operating in Africa has to partner with an agency that has a great understanding of what makes consumers tick, and maintain the synergies that have to be maintained internationally, especially when it comes to a multinational like Vodacom, for us that partner is Aggrey & Clifford,” says Rene Meza, Managing Director of Vodacom Tanzania.

The first campaign to hit the market will be Cheka Bombastic, which will advertise Vodacom’s bundle offering in a new, fresh and innovative way.

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