Africa was not part of the creative revolution that swept the Western world in the ‘60s. Many of the creative minds on the continent were busy, nobly so toiling as freedom fighters and nation builders for the newly-created African states. As a result, only a handful of talented advertising minds, concepts and enterprises have since emerged from africa… so far
We are an Africa based full-service, fully-integrated advertising agency. We believe today’s consumers in Africa are more globally oriented than ever before, yet they want to stay true to their roots. Converging communication technologies have reshaped the outlook of consumers and businesses.
Yes, this means greater competition and a greater demand for the ideas that work to push brands to the forefront. That is why our unique approach is based on a simple philosophy, our ideas are unexpected, pioneering and above all relevant.